“Together, we offer unparalleled expertise in collegiate digital operations, and we look forward to joining forces to provide the highest quality solutions for each of these athletic programs.”
“SIDEARM’s leading platform development and hosting services complement our strengths in video and advertising, and this partnership allows us to better serve the digital needs of an expanded roster of schools,” said Jeff Gerttula, Executive Vice President and General Manager, CBS Sports Digital. The division streams thousands of live events each year. A division of CBS Sports Digital, CBS Interactive Advanced Media is the category leader in the delivery of integrated multimedia and digital solutions for clients primarily focused on sports and entertainment.
SIDEARM will now provide the digital platform for nearly 800 NCAA colleges, universities and conferences.ĬBS Interactive Advanced Media will manage video infrastructure and distribution as well as end-to-end advertising operations for all of the schools. The SIDEARM platform delivers engaging fan experiences focused on driving revenue opportunities, promoting brand awareness and efficiently delivering timely athletic department digital content. SIDEARM Sports, the leading provider of collegiate athletic web solutions, will manage the website and mobile platforms while providing the hosting and infrastructure for all of the schools. In addition, the collaboration will open up exciting new monetization opportunities for clients and advertisers across platforms. Expanded live video reach for clients will include CBS Sports Digital’s subscription streaming service, SportsLive, which gives fans unlimited access to thousands of live events and on-demand videos across schools and sports. The partnership will offer unrivaled value to the combined group of clients, by bringing SIDEARM Sports’ industry-leading content management and delivery systems, innovative mobile platform and creative design solutions together with CBS Interactive Advanced Media’s cutting-edge video streaming capabilities and video distribution expertise for live events. – CBS Interactive Advanced Media and Learfield’s SIDEARM Sports today announced a new partnership to jointly produce and operate more than 1,100 college and high school athletic websites and stream more than 14,000 live events each year. Partnership Will Produce 1,100 College and High School Properties, Stream More than 14,000 Live Events and Deliver Unrivaled Value to Collegiate Athletic Programs and Sponsors
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